Overview
Background
For most partygoers, a fun and memorable night out is very dependent on the music and vibe. Although these are influential factors, they’re often indeterminable until arriving at the venue/scene. We decided to change that.
Meet the Team
Lizzie Bloodworth
Ana Marrero
Nate Davis
Problem
For most partygoers, a fun and memorable night out is very dependent on the music and vibe. Although these are influential factors, they’re often indeterminable until arriving at the venue/scene.
Solution
An app that allows partygoers to preview DJs and music genres at various local clubs through the use of video and real-time updates.
IMPACT
Increased the rate of efficiency by 1 minute and 8 seconds after implementing usability testing feedback.
Research
Survey Takeaways
- Music greatly affects a night out.
- Paying a cover cost affects how people decide where to go.
- Live videos are a great way to help people decide on a venue.
Interview Takeaways
- Music makes a huge impact.
- People care less about who the DJ is and more about how they are performing in real time.
- Music, vibe, and the crowd are the biggest factors for a successful night out.
Problem
For most partygoers, a fun and memorable night out is very dependent on the music and vibe. Although these are influential factors, they’re often indeterminable until arriving at the venue/scene.
Analysis
How might we…
- Give party-goers a better understanding of the vibe and music playing at various local bars and clubs ahead of time?
- Help users ensure their night out will be a success?
- Make finding a good bar more convenient and safe for our users?
Competitor Analysis
User Persona
Dancin’ Diana
SOlUTION
An app that allows partygoers to preview DJs and music genres at various local clubs through the use of video and real-time updates.
Creation
User Path
Sketches
A/B Testing
Our goal was to see how users preferred to view the live videos–continuous scrolling or gallery view. Our users were evenly split down the middle, so we ended up offering both versions similar to Instagram’s layout.
50/50
Split
Mid-Fi Wireframes
UI Style Guide
High-Fi Wireframes
Final Results
IMPACT
Increased the rate of efficiency by 1 minute and 8 seconds after implementing usability testing feedback.
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