Overview
Brief
Feature an exclusive interview with the winner of Season 14 NBC’s The Voice, Brynn Cartelli for Tween Magazine. The main audience is tween girls ages 8-12. The goal is to inspire the younger generation, and empower them to just be kids, while promoting Cartelli’s new album, OUT OF THE BLUE.
Challenge
Cater to the older girls (11-12 years old), while still keeping it kid-friendly and approachable. Align Brynn Cartelli’s branding as an artist with the overall feel and look of Tween Magazine.
Role
Creative Direction
Brand Alignment
Illustrations
Copywriting
Proofreading




